Billboard advertising is one of the oldest media formats dating back to the 1900’s. Making up more than 65% of the outdoor advertising formats, billboards are the most popular. With OOH advertising, the consumer can not turn off, block, or skip the ad like digital ads. This makes billboards a prime real estate for your brand.
Over the years, billboard advertising has improved. The first digital billboard was created in 2001 which paved the way for more to be displayed throughout the country.
In addition to billboards, there are different types of large format advertising such as Wallscapes, 30 sheet posters, and Junior posters. These are also located in most cities and highly populated areas.
Located on key highways, intersections and choke points in major cities, this media offers large format advertising. Above all, billboards offer tremendous visibility to vehicular traffic as they reach the driver and passengers on their daily commute. In conclusion, billboards offer an enormous creative canvas which will make a major impact in the market.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whether you are interested in airports, buses, rail, or specialty media, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.