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Case Studies

mastercard-case-study

Mastercard Case Study

Mastercard wanted to drive awareness and perception that tapping your Mastercard is the best way to pay for everyday transactions, leveraging transit as an example to lead to transactions in other product categories. 

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Georgetown University

Georgetown University

The campaign endeavored to communicate the alignment of the School of Continuing Studies with the larger university brand through an “ALL  Georgetown” slogan. One mission of the School is to provide a more accessible Georgetown education for students of all backgrounds.

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Manhattanville-College

Manhattanville College

The central objective was to break through the clutter and gain the attention of a generation known for short attention spans. The plan was to connect consumers to the brand during their daily commutes.

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Glossier Subway Advertising

Glossier Case Study

Glossier started online, but is now a hit on the streets thanks to its consistent OOH placements.  The goal of this campaign is to create brand recognition while informing consumers their products are available for purchase at Sephora.

Smithsonian Museum of Natural History Advertising

Smithsonian Museum

The Deep Time/Fossil Hall campaign targeted families in the DC-metropolitan area with children 12 and under. The goal  was to drive local families back to the museum by using drawings of dinosaurs from actual kids as part of their creative.

Zenni Optical Prof Services Advertising

Zenni Optical Case Study

Zenni wanted brand fame. They have outsold Warby Parker yet have lower brand awareness. The media plan was to cover the streets of New York City with Zenni ads on the sides of MTA buses. This was a branding, reach, and frequency play so we went with general coverage across all bus depots.

Posh & Polish Advertising

Posh & Polish Case Study

Posh and Polished was a start up
company that was having difficulty finding the right advertising method. They were struggling to get sales the first few months of business after trying magazine, e-mail blasts, and flyers.

Artifex NYC NFT Times Square Advertising

Artifex Crypto Times Square

The objective was to ensure Artifex’s unveiling to the world
was witnessed by the largest audience possible, even if
not in person. By sharing this campaign on social media, Artifex gained thousands of followers.

Pyara Salon Advertising

Pyara Salon Case Study

After moving Pyara Salon, an established business of
10 years to a new location, they wanted a way to connect to the patrons that may not have known about the new location. They wanted to create brand awareness about the new, larger space.

MSU Extension Billboard Advertising

MSU Extension Case Study

The goal of the campaign was to increase brand awareness across the state for their variety of agriculture, family, financial and 4-H programming, and direct consumers to their website. 

Georgia State Advertising

Georgia State University

GSU wanted to create an interactive experience for travelers during COVID. Advertising in the Atlanta Airport and handing out face masks with their logo enhanced the goal of the campaign to “Travel like a Panther”.

Kansas City Public School Billboard Advertising

Kansas City Public Schools Case Study

In order to admit new students while also retain the current students, KCPS combined billboards and mobile ads to enhance multiple creative messages to drive awareness.

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