They struggled to gain awareness during the pandemic so they decided to invest in an out of home campaign to raise awareness for volunteer opportunities and donations.
The objective of the Water Pros campaign was to create brand awareness within areas experiencing issues with their water systems.
The objective is to focus on brand awareness primarily with people in the Northwest Washington D.C. area that have a household income of $75,000.
Mastercard wanted to drive awareness and perception that tapping your Mastercard is the best way to pay for everyday transactions, leveraging transit as an example to lead to transactions in other product categories.
The campaign endeavored to communicate the alignment of the School of Continuing Studies with the larger university brand through an “ALL Georgetown” slogan. One mission of the School is to provide a more accessible Georgetown education for students of all backgrounds.
The central objective was to break through the clutter and gain the attention of a generation known for short attention spans. The plan was to connect consumers to the brand during their daily commutes.
Glossier started online, but is now a hit on the streets thanks to its consistent OOH placements. The goal of this campaign is to create brand recognition while informing consumers their products are available for purchase at Sephora.
The Deep Time/Fossil Hall campaign targeted families in the DC-metropolitan area with children 12 and under. The goal was to drive local families back to the museum by using drawings of dinosaurs from actual kids as part of their creative.
Zenni wanted brand fame. They have outsold Warby Parker yet have lower brand awareness. The media plan was to cover the streets of New York City with Zenni ads on the sides of MTA buses. This was a branding, reach, and frequency play so we went with general coverage across all bus depots.
Posh and Polished was a start up
company that was having difficulty finding the right advertising method. They were struggling to get sales the first few months of business after trying magazine, e-mail blasts, and flyers.
The objective was to ensure Artifex’s unveiling to the world
was witnessed by the largest audience possible, even if
not in person. By sharing this campaign on social media, Artifex gained thousands of followers.
After moving Pyara Salon, an established business of
10 years to a new location, they wanted a way to connect to the patrons that may not have known about the new location. They wanted to create brand awareness about the new, larger space.
The goal of the campaign was to increase brand awareness across the state for their variety of agriculture, family, financial and 4-H programming, and direct consumers to their website.
GSU wanted to create an interactive experience for travelers during COVID. Advertising in the Atlanta Airport and handing out face masks with their logo enhanced the goal of the campaign to “Travel like a Panther”.
In order to admit new students while also retain the current students, KCPS combined billboards and mobile ads to enhance multiple creative messages to drive awareness.