HOW CAN I GENERATE BUZZ AROUND MY BOOK LAUNCH WITH OOH ADVERTISING?
Similar to writing, OOH can be creative and flexible. With multiple media formats strategically placed in high traffic areas, you can publish your story to your desired target market. Most people pick up a book to escape the real world. Outdoor media offers the same, a full share of voice, meaning these aren’t those pesky ads that pop up on your screen. Let Inspiria Outdoor Share your story with outdoor advertising.
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BENEFITS OF OOH
- Increase book sales and/or downloads
- Reach your target audience
- Control what the readers are shown
TOP ADVERTISERS
- Publishers
- Authors
- Magazines/News
TOP MEDIA FORMAT
- Times Square
- Billboards
- Street Furniture
WHO WE WORK WITH
FAQ’S
Where can we place my ads to reach readers?
In order to reach readers it is important to know your audience. For example, if you are looking to reach young adults, college campuses are a good target.
How can we pair outdoor advertising with social media or influencer reviews?
Outdoor Advertising can increase reach on social media by offering higher brand recognition. Having consistent messaging on all platforms is key when running a multi media campaign.
What should we feature in the creative to gain more exposure?
When designing an outdoor ad for a book, the book cover is a must as this is similar to a brand’s logo and identity. In addition, adding text from reviews such as “the thriller everyone will be talking about” will also draw the viewer in.