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Advertising for Fashion & Retail

HOW CAN OOH ADVERTISING BENEFIT MY FASHION BRAND?

OOH is equivalent to the runaway for the fashion industry. It allows brands and influencers to display their products while targeting a specific demographic or geographical area. Most fashion bands are looking to target either Gen Z or Millennials. 60% of Gen Z and 58 % of Millennials notice OOH more than digital. When utilizing OOH, it encourages customers to visit the brands store or website.

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Saxx Underwear Digital Urban Panel

BENEFITS OF OOH

  • Create brand recognition
  • Increase sales by generating interest in your brand
  • Build a reputation with consumers

TOP ADVERTISERS

  • Retail Stores
  • Clothing Brands
  • Cosmetics

TOP MEDIA FORMAT

  • Street Furniture
  • Subway
  • Train Stations

WHO WE WORK WITH



FAQ’S

How can outdoor advertising help build brand awareness in the retail industry?

Outdoor advertising helps retail brands build awareness by placing bold, visually striking campaigns in high-traffic locations. Whether launching a new product or reinforcing brand identity, outdoor ads keep brands top-of-mind where it matters most.

What types of creatives work best in outdoor ads?

In order to design a creative for a fashion and retail ad, it is important to have your brand name or logo front and center, as this will boost brand recognition.

Can we run short, high impact campaigns around fashion week or drop dates?

Absolutely! Short, high-impact outdoor campaigns are perfect for Fashion Week or collection drop dates, and often deliver maximum buzz in minimal time when done right.

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