SUBWAY ADVERTISING
About the NYC Subway System
The NYC Subway System, North America’s largest public transportation network, offers an unparalleled platform for brands to reach millions daily. With over 6,000 subway cars serving 472 stations across New York City’s boroughs, this system facilitates over 1.7 billion rides annually. Boasting an average commute time of 53 minutes—the longest in the U.S.—the subway provides extended exposure to engaged riders, making it a highly effective medium for impactful subway advertising. With approximately 5.5 million daily riders, including New Yorkers and tourists, the subway connects seamlessly to all major city attractions, offering brands a high-frequency, high-impact advertising opportunity in one of the world’s most iconic transit systems.
How much does it cost to advertise in the New York City Subway?
Advertising in the NYC Subway system has a huge range from $5,000 per 4 weeks to well over $60,000 per 4 weeks for system wide buys. There are many choices, some targeted such as platform posters and urban panels and some system wide such as platform showing levels and interior car card buys.
PLATFORM POSTERS
Located on subway platforms and walkways across New York City, our vibrant, eye-catching subway advertising posters reach key demographics, including multicultural and upscale audiences. These high-impact, strategically placed posters stand out in the busy commuter environment, capturing the attention of NYC’s 5 million+ daily riders. With thousands of posters throughout the entire subway system, your message gains unmatched visibility and an opportunity to deeply engage audiences. Connect with New York City’s bustling commuter base through bold, clean advertising that breaks through the noise, making your brand unforgettable.
SUBWAY ADVERTISING INTERIOR CAR CARDS
Subway advertising with interior car cards effectively targets the vast urban commuter audience, offering a powerful way to reach a captive, diverse ridership. Positioned within subway cars, these ads capitalize on high-traffic morning and evening rush hours, ensuring maximum visibility and engagement across demographics—from executives to artists and everyone in between. Available in various showing levels, interior car card ads can range from several hundred placements in smaller transit systems to up to 1,000 car cards in New York City, offering customizable options for optimal brand exposure.
SUBWAY LIVEBOARD DIGITAL ADVERTISING
As the demand for digital advertising continues to rise in major cities, New York City subway stations are increasingly incorporating digital assets into their advertising options. These dynamic digital liveboards, available for purchase by individual station or as part of a larger market buy, offer brands an impactful way to reach daily commuters. Digital liveboard advertising in NYC’s subway system enables fast updates and the flexibility to display multiple creative messages, making it an ideal choice for advertisers looking to engage audiences in real-time.
SUBWAY DOMINATION ADVERTISING
Subway Dominations take over the entrance, exit and platform of the subway stations. These dominations experience heavy commuter traffic and are located in high traffic stations to increase visibility for your brand.
SUBWAY BRAND TRAIN ADVERTISING
Subway brand car advertising offers brands an exclusive opportunity to dominate the interior of a subway car, delivering high-impact exposure. With placements across hundreds of subway cars, this advertising option is ideal for brands aiming to maximize visibility and make a lasting impression on a diverse, urban audience.
