How much does it cost to advertise on a Taxi?
That depends on many factors including the quantity of taxis you purchase as well as the media type: Taxi Top or Taxi TV. Advertising on a taxi can range from $75 per week per taxi for digital taxi tops to up to $300 per 4 weeks for double sided taxi tops with a $5,000 contract minimum commitment. Costs will range, however, based on quantities, times of the year and supply and demand.
TAXI TOP ADVERTISING
Taxi top advertising is among the most recognizable in the world. Most customers are accustomed to seeing the bright backlit top featuring ads whenever they step in or as they are walking the streets of any city. Taxis gravitate toward the busiest areas in most cities as well as airports making taxi top advertising a natural fit for general market saturation in major cities like NY and Chicago. Taxi tops are sold in packages based on showing levels in each city.
TAXI TV ADVERTISING
While taxi top advertising capture those entering taxis or walking/driving past them, taxi tv advertising specifically targets taxi passengers. Those who have ridden in taxis are certainly familiar with the concept of taxi tv advertising. Playing in loops, your ad slot allows for a 15, 30 or 60 second full motion video allowing you to showcase your brand while passengers ride toward their destination. Taxi tv advertising can allow dayparting to further reach your target audience such as evening and rush hour day parting.