According to a post from the Outdoor Advertising Agency of America, every out of home Ad dollar generates $5.97 in sales.
Combining Media Formats
For each dollar spent on out of home advertising, an average of $5.97 generates in product sales. According to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. OOH increases the effectiveness of digital search by over 40 percent and print by over 14 percent.“Using out of home in any campaign makes it more effective,” said OAAA’s Chief Marketing Officer Stephen Freitas. While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth. The study offers media planners insights on media channel share reductions to fund the increases in OOH share. Freitas added, “The study recommends increases in OOH spend in every brand category analyzed to ensure optimal campaign ROI.”
The OOH ROI and Optimization in the Media Mixing report analyzed 100 US media campaigns, 25 of which used OOH. The cases span the last 10 years and OOH’s share of the media mix averaged 9 percent.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media format you pick, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.Article found at oaaa.org/stayconnected