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How the OOH Industry is Helping During this Global Epidemic
Blog  »  How the OOH Industry is Helping During this Global Epidemic
COVID-19 has spread across the world in a matter of weeks. Therefore, Citizens across the globe are doing what they can to care for the sick and prevent further spread. The out of home (OOH) industry is doing its part as well. They are serving as an emergency response medium to reach audiences as they still travel in public places. From public service community awareness to government-paid ad campaigns to real-time emergency updates, OOH around the world is spreading the word about not spreading the virus.

National Partnerships

OOH Digital Billboard Advertising

Digital billboard in Philadelphia, PA

In early March, OAAA partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats. Since then, the ads have been downloaded more than 500 times and are currently live on more than 7,000 digital screens. Together with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals. OAAA will continue to take direction from the CDC in the event messaging changes.

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media format you pick, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution. 

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