When beginning a marketing campaign, you may begin by weighing the “pros” and “cons”—especially if you are promoting a “-Con”! Conventions, also known by their more familiar abbreviation of “Con”, are events dedicated to connecting fan bases to their favorite pop culture and entertainment genres. In addition, these events take place all over the world and attract a huge variety of people.

Why OOH For Event Advertising?

Out of home advertising has the unique advantage of targeting the active commuter. Therefore, you can be assured that they will also be travelling consumers! Billboard, rail, and transit advertising are excellent ways to increase visibility for event advertising. Since people spend more than 70% of their time out of their home, this is an ideal way to reach your target market.

The Benefits of Event Advertising!

OOH ads are a great way to promote any industry. 69% of OOH ads create awareness of a public event. Whether it’s a grand opening, festival/concert, con, or announcing a sale, OOH ads are beneficial for any type of event. With OOH, you can announce an event and gain traction towards your website and social media sites to boost sales. Another way OOH is beneficial for events is it can be use as directional signage to direct guests towards the event location. Lastly, you can share any information regarding the event such as times, locations, participants, or even a welcome message.

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising.