Why are we hiring?
Due to the global pandemic starting in 2020, multiple businesses and establishments have either temporarily closed or completely shut down. This results in millions of people losing their jobs. Now, in 2022, people and companies are working on getting back on their feet and OOH is a great way to start. This is a perfect time to advertise your employment options. Due to the digital burnout, more and more consumers are putting down their digital device and traveling outdoors. Below is an example of a hiring campaign from one of our clients.
LIDL is a German based retailer located in Europe and on the East Coast of the US. They have over 150 locations in the US and are continuing to grow. In order to help LIDL with their growing business, they need to hire more employees. LIDL launched multiple hiring campaigns across several markets. Long Island, Washington DC, South Carolina, and Georgia are a few of many target areas.
This is a prime example of how to execute a hiring campaign. With strategically placed advertisements and a detailed creative, LIDL was able to reach their target market with this hiring campaign. Besides LIDL, other businesses are advertising their hiring opportunities in many ways. With the multiple media formats that OOH offers placed in high traffic areas, the possibilities are endless when it comes to forming a hiring campaign.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals.