At Inspiria Outdoor, we are trained to assist you in creating an effective campaign and provide you with the best recommendations to effectively boost your brand awareness. Investing in advertising is important for every business. To make it effective however, here are 3 things to consider prior to making that investment:
1. What is the goal of the campaign?
Do you want to alert potential customers of an upcoming event or grand opening? Inform customers of new or current products or services your company offers? Or simply draw awareness to your brand? The type of campaign you wish to run for your business can help determine other aspects of the Out of Home (OOH) planning process.
2. Where and who are you looking to target?
Determining your target audience(market) will inform the type of media you may use. For instance, if you are a senior home care facility, your target audience may be people the age of 65+ or their children. After that, when you know your target market, you can strategically place advertisements in locations to target that specific demographic. Similarly, are you interested in targeting a certain radius from your business location? Looking to reach out to multiple zip codes? Or even want to display your brand across a variety of cities or states? In other words, knowing where you want your OOH advertisements to target will help determine what media formats to choose. Each strategically placed media type has their own unique way of reaching consumers. Depending on the market, different media may be utilized to best target that audience.
3. What is your marketing budget?
Understating your marketing budget will help a team like ours offer the most effective recommendations within your budget. In addition, it will also help determine the potential length of the program and analyze if the budget fits the goals. Oftentimes, if the first two steps are not analyzed it is difficult to justify your investment. However, if you understand the lifetime value of a client or the value of reaching your intended goal, the cost of the investment is more easily justified and necessary as a result.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients and agency partners in providing the best outdoor media mix available to meet their budgets and strategic goals anywhere in the country. In other words, whether you are interested in airports, buses, rail, or specialty media, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution. Above all, our mission is to work diligently on behalf of our valued clients and agency partners. In conclusion, we strive to bring value at every step and simplifying the process of planning and buying outdoor advertising.