The Westchester Winter Wonderland launched an annual campaign for their drive through light show. With the use of different media formats located over a wide geographical radius, they were able to attract many consumers to their holiday event.
What media should I use to advertise my event in Westchester?
Outdoor ads are everywhere. Our experts at Inspiria can provide the best recommendations for your ad to reach your desired target market while meeting your budget needs. For example, The Westchester Winter Wonderland was looking to target a wide range of consumers throughout Westchester. They used 30 sheet posters placed in high traffic areas to gain attention to their event. Along with 30 sheet posters, they advertised in The City Center White Plains Mall as well. The City Center Mall attracts over 400,000 consumers, many of them being Westchester residents. This makes the mall prime real estate for any advertiser to target Westchester.
Why should I advertise my event with OOH?
OOH ads are a great way to promote any industry. 69% of OOH ads create awareness of a public event. Whether it’s a grand opening, festival/concert, or announcing a sale, OOH ads are beneficial for any type of event. These ads have many purposes depending on the event. With OOH, you can announce an event and gain traction towards your website and social media sites to boost sales. Another way OOH is beneficial for events is it can be use as directional signage to direct guests towards the event location. Lastly, you can share any information regarding the event such as times, locations, participants, or even a welcome message.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising.