Subway advertising provides visibility and impact that is unmatched. With more than 3.5 million daily riders, the New York City subway system is one of the busiest transit networks in the world. NYC’s subway offers a unique opportunity to reach millions of people each day in a diverse and dynamic markets. Here are a few reasons why your brand should be on the New York City subway system.
Massive Reach and Exposure
The NYC subway system connects neighborhoods, boroughs and people. Serving as a mode of transportation for workers, tourists, students and city residents, the subway reaches a broad demographic range. This reach gives your brand the potential to reach millions on a daily basis. In addition, it provides substantial exposure and a chance for a lasting impression.
High Dwell Time Leads to Increased Engagement
Subway riders experience a natural pause in their day by sitting on the train to their destination or waiting on the platform. Subway ads are strategically located in areas where commuters have the time to read and absorb the content of your message. Additionally, riders spend an average of 20-30 minutes commuting, which leaves a valuable opportunity for brands to engage with a captive audience.
Diverse Ad Formats & Flexibility
The NYC subway system offers a variety of media formats to allow you to reach commuters.
Interior Car Car Ads: Placed inside the subway car, on the ceiling or on the wall, interior car cards are highly visible throughout the riders journey.
Platform and Station Ads: Posters on the walls or turnstiles wrapped in vinyl create high impact visuals as people wait on the platforms.
Digital Liveboards: Also located on the platforms of select stations, these digital screens give your brand creative flexibility to capture the attention of commuters.
Station Dominations: By taking over the platform or entrance of the subway station with column wraps, wallscapes and more, this creates an immersive experience for commuters and offers lasting impressions.
Advertising on the New York City subway provides unmatched access to one of the world’s largest and most engaged commuter audiences. This advertising strategy combines broad reach with high engagement and creative flexibility. Whether you are a small business or a national brand, Inspiria Outdoor can put your brand on the trite track with Subway Advertising.