HOW CAN MY HOME IMPROVEMENT BUSINESS BENEFIT FROM OUTDOOR ADVERTISING?
When looking for a home improvement company, people typically use word of mouth as a source. However, people spend 70% of their time out of the home, making the outdoors the best place to reach them. With Outdoor Advertising, your brand will become more recognizable and create a sense of familiarity and credibility with your target audience. Outdoor Advertising can not be skipped or deleted, making this the prime real estate for your brand when targeting your local community.
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BENEFITS OF OOH
- Increased Local Visibility
- Builds Trust and Credibility
- Seasonal Targeting
TOP ADVERTISERS
- Contractors & Trades
- Specialized Home Services
- Home Improvement Retailers
TOP MEDIA FORMAT
- Billboards
- Transit
- Street Furniture
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FAQ’S
How does outdoor advertising compare to word of mouth?
While word of mouth is the main way the home improvement industry relies on reaching new customers, it can be unpredictable and slow to scale. Outdoor advertising offers a powerful way to expand visibility and attract a broader audience. It allows businesses to control their messaging and reach potential customers who may not have direct referrals.
Where should I place my outdoor ads for the best results?
High-traffic areas near your target neighborhood(s) to gain local traffic.
How long should I run an outdoor advertising campaign?
4 weeks is the minimum length for an outdoor advertising campaign. However, we recommend 12 weeks or more as the longer your ad is up, the more familiar people become with the ad which builds credibility.