Blog » 8 out of the 10 World’s Most Valuable Brands are Using Out of Home Advertising…The world’s leading technology brands are big believers in OOH because of the big results it produces for them. Due to the digital world that we live in today, digital advertisement and displays are in high demand by marketers. Outdoor Advertising, also known as Out of Home Advertising (OOH), typically targets billboards, which utilizes over half of the Outdoor Advertising industry. The remaining of the Outdoor Advertising industry consists of transit space such as airport terminals, buses, subway stations, trains, and taxis and street furniture such as bus shelters, phone kiosks and so much more. According to World’s Most Valuable Brands Invest in OOH, the world’s leading technology brands are big believers in Out of Home Advertising (OOH) because of the big results it produces for their brands. Five of these brands invest more in OOH than the Out of Home Advertising’s 4% share of the ad market in 2018.
These brands are Apple, Google, Facebook, McDonald’s, and AT&T.
Source: Weller, J. (2019).These brands are in the 2019 Top 10 Group of most valuable brands in the world. Several large valuable brands advanced major initiatives, leveraging their scale and brand power to reinforce market leadership. They are using Out of Home Advertising (OOH) to continue to be known as the world’s most valuable brands. Inspiria Outdoor is singularly focused on Out of Home Advertising (OOH). Our primary objective is to help our clients and agency partners substantially increase brand recognition and exposure through strategic Out of Home Advertising (OOH) placements. Inspiria is an outdoor advertising agency focusing on everything from airports, buses, commuter rail, subway, taxi and specialty media. Learn more about Inspiria Outdoor and Out of Home Advertising (OOH), by checking out some of our work, like us on Facebook and follow us on Instagram!