Billboards are one of the oldest forms of outdoor advertising, yet remain the most beneficial. From busy highways to high traffic intersections, billboard advertising can reach across a broad audience in any market. 

High Visibility and Reach

Billboards are strategically placed in high traffic areas such as highways, intersections, and popular public spots like Times Square. This placement allows your message to reach a wider variety of consumers with this large format media. The size of billboards make them almost impossible to miss, and with an excellent creative display of your brand’s message, your ad will definitely draw attention. 

Creative Flexibility

Although new media formats have been introduced since the first billboard was created over 100 years ago, the billboard remains one of the most prominent forms of outdoor advertising. With both static and digital capabilities, the billboard offers your brand creative flexibility. The large canvas offers the option to grab the consumer’s attention with humor, stunning visuals, or interactive elements such as a QR code or hashtag that encourages the viewer to visit your website and/or social media. 

Continued Exposure

Unlike mobile advertising, billboards can not be skipped or deleted. This gives your brand continued exposure and creates a sense of familiarity each time they see your advertisement. In addition, billboards are available around the clock, meaning your message is being seen all hours of the day. This is different from other advertising efforts such as TV or Radio where you have a set time slot.