Times Square Advertising is one of the hottest and most efficient ways for brands to get recognition. Outdoor Ads can increase social media search by 40%. Future Football Finance recently launched a campaign to showcase their trading services. In the past year, there have been an increase in NFT and Crypto Currency like campaigns in Times Square as well as other major markets.
Any industry can utilize this form of advertising. Considered one of NYC’s most visited tourist attractions, the NYC Bowtie averages 174 million annual pedestrians. Therefore, placing your brand on a Time Square billboard allows for large impressions from tourists and local businesses. Displaying your brand on billboards that can reach 20 stories high not only provide physical impressions, but can also boost exposure on social media platforms. These campaigns can run anywhere from 30 minutes to a month. Time Square is one of the most recognized forms of advertisements. The value of sharing and utilizing these photos and videos more often outweigh the company’s initial investment. Consumers notice ooh ads more than digital, therefore connecting the two formats can increase your brand exposure.
Check out a previous blog outlining Facebooks ad campaign that proven to be more efficient than expected when combining mobile and outdoor ads HERE!
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals.