One of the most important aspects of an outdoor ad is the creative. This is how you are getting your message across and displaying your brand in front of thousands of consumers. Below are some design tips to help ensure your out of home creative captures your audience.

Get To The Point

Most of these outdoor ads are viewed by busy commuters who are short on time or in a rush. Therefore, displaying a short but direct to draw them in will gain more traction than an ad with heavy amounts of text.

Stand Out

Sometimes adding a funny image, asking a question, or a catchy tagline will attract more eyes to your advertisement. Be creative, keep up with current trends or tell a joke that applies to your industry.  In addition, a fun call to action will become more memorable to the audience and allow for a conversation starter. No one remembers a dull ad.

Choose Your Font Wisely

The message is one of the most important aspects of your ad, so make sure it is bold, large, and easy to read. Depending on the media format, less is more, so make sure you don’t overwhelm your ad with too much text or complicated typography. Instead, focus on the main points you want your audience to see such as your company name, contact information, and pertinent information to drive them to where you want them to go! 

Make sure your font is large enough to be visible but small enough to have empty space on the ad. Although you want the viewer to be able to read your ad with ease, you also don’t want them to become overwhelmed with large text.

Use the Appropriate Colors

Using contrasting colors will allow your ad to stand out and become more noticeable to the naked eye. It is important to be aware of your ads placement. For example, if your ad is in a city surrounded by industrial buildings, a bright and colorful ad will definitely pop. Make sure your color scheme doesn’t blend in with its environment and be cognizant of where your ad is being placed. 

If your ad is located on a major highway surrounded by trees, it is important to have colors that contrast with green, not green itself. In addition this will make the ad blend in with the environment and get lost to the audience.

Include The Correct Information

While making sure not to overwhelm the viewer with text, it’s also crucial to include your brand’s information. Whether it be your phone number, address, or website, let people know who you are. QR Codes have proven to be effective in sharing this information and more without taking up space on your creative. With a simple scan and click, the consumer can have all of your information at their fingertips. 

Now you have everything you need to design a marvelous advertisement. What are you waiting for? Let’s see your creative skills in action and contact us today!