Hallyu superstar, CL, dropped her latest release alongside a Times Square takeover! The world renowned KPOP artist made her long awaited comeback with the premiere of the “+POST UP+” music video after weeks of anticipation from fans.By utilizing behemoth billboards: NASDAQ, Thomson Reuters and “The 1”, CL went large at 12 am EST on September 14th. In other words, this campaign captured the attention of GBZ’s and Blackjacks worldwide. Times Square advertising is accessible to companies of all sizes. Times Square occupies only 0.1% of New York, however, it generates 10% of the City’s economic output. There are 174 Million people that enter in to the Times Square Bowtie annually. In addition, high income and educated young professionals make up 53% of residents. 47% of Times Square visitors continue to share on social media after their visit.
Lee Chaerin, aka CL, is a South Korean KPOP Singer-songwriter and rapper who debuted as leader of the girl group 2NE1 in 2009. They became one of South Korea’s most loved and successful girl groups worldwide. CL has performed across the globe, including the closing ceremony of the PyeongChang 2018 Winter Olympic Games.