“Consumer Insights and Intent for Early 2022, the latest insights report from OAAA and The Harris Poll, highlights opportunities for OOH media the first half of 2022 as consumer optimism and travel should continue to rise. This latest survey finds OOH advertising is more relevant with consumers than ever before, defines the broad variety products for which they most utilize OOH, and highlights the type of ad messages they find most useful.” – Steven Nicklin VP of Marketing, OAAA

63% Retail

As more retail are opening post pandemic, it is important to let consumers know you are open. 42% of consumers find advertised special offers and promotions useful. Therefore, displaying sales or special promotions for your retail store will attract more online and in person foot traffic.

62% Fast Food

Most fast food establishments display new products or provide directional signage on major roads and highways. For instance, 51% of consumers plan to travel post-covid which will draw more consumers  towards your establishment. 

55% Health Services

During the pandemic healthcare providers utilized OOH to show their hours, services, and display relevant information regarding COVID-19. In addition, post pandemic, this information is still relevant and beneficial to consumers.

Additional relevant ads in 2022:

60% Food & Beverages

54% Consumer Technology

52% Automotive

43% Insurance

43% Financial Services

Source: OAAA

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.