In the fast-paced world of consumer goods, grabbing attention is half the battle—especially for personal care brands. Outdoor advertising remains a powerful and often underestimated tool for connecting with consumers in meaningful, real-world ways. The personal care industry benefits significantly from outdoor, with 70% of adults recalling these ads, including 53% in the last month. (Source: OAAA) Here are some benefits of showcasing your products with outdoor advertising. 

High Visibility, High Impact
Billboards, transit ads, and street furniture placements offer unmatched visibility. Unlike digital ads that can be skipped or deleted, outdoor advertising is always “on,” reaching people as they commute, shop, and go about their day. For personal care brands, this kind of persistent visibility builds brand recognition and trust over time.

Strategic Placement
Outdoor ads can be placed near supermarkets, pharmacies, and beauty stores—prime locations where consumers are already in a buying mindset. A well-placed ad for a new moisturizer or shampoo can nudge someone to try it during their next store visit. Additionally, consumer engagement with personal care product OOH ads is remarkably high—83% of adults report taking action, with over four in ten (41%) making a purchase. (Source: OAAA)

Supports Lifestyle Branding
Personal care is all about lifestyle and aspiration. Outdoor advertising provides a large, creative canvas to convey your brand’s personality, whether it’s fresh and natural or sleek and luxury-driven. Vivid visuals and compelling taglines can quickly communicate your product’s value.

In short, outdoor advertising helps personal care brands stay top-of-mind in the physical world, bridging the gap between awareness and action. When done right, it doesn’t just sell products—it sells a lifestyle.