Summer travel is seriously heating up, and what better way to reach travelers than with Out of Home Advertising? Unlike travel lines and canceled flights, viewers cannot skip, delete, or fast forward OOH ads, making them pair perfectly with travel plans.
According to NerdWallet.com, nearly half of Americans (45%) plan to take a trip that requires a flight or hotel stay this summer, and they’ll spend $3,594 on average on these expenses. So make sure your marketing plan is also part of your summer plans!
Manhattanville University’s Successful Use of Airport and Rail Advertising
This summer, Manhattanville University leveraged the power of airport and rail advertising to connect with travelers and potential students. By placing ads in high-traffic airports and inside the trains, the university effectively reached a diverse audience of commuters and vacationers.
Airport Advertising
Airport advertising is an effective way to maximize exposure and visibility with crowds that often experience high dwell times. Almost every traveler has experienced flight delays or travel mishaps, so give them something to focus on with bold branding and clear messaging. Your brand can reach diverse and international audiences with airport advertising, taking its visibility from local to global!
Rail Advertising
Rail and train advertising is another example of a powerful way to reach thousands of daily commuters and local travelers. OOH ads 
can be positioned inside the train or on the platforms, allowing those who are waiting for the train or already riding it the ability to view your ad. Many commuters are in a routine, which often makes them more receptive to advertisements. They might be looking for something to read or watch, making them more likely to engage with the ads.
With high visibility, targeted geographic reach, and e0xtended dwell times, these ads can effectively raise awareness, drive engagement, and reinforce messages, making them a valuable tool in any advertising strategy. So make your summer marketing plans with OOH advertising!