Times Square Advertising already holds the position of being one of the best and boldest ways for your brand to be noticed. Located in the heart of New York City, Times Square is known for its towering, bright billboards that command the attention of nearly 300k+ daily visitors day and night. However, it can be easy to get lost in the steady cycle of Times Square’s many screens. Here are some ways to stand out on the city’s biggest stage.

Use Vivid Colors

Muted or low-contrast colors simply don’t work well in Times Square’s landscape of flashing billboards and dazzling displays. Evidently, vivid and vibrant color schemes, such as neon blues and fiery reds, allow your ad to cut through and capture the attention of the crowds. 

Striking Visuals

While color schemes may draw eyes in the direction of your ad, striking visuals are what will make it truly unforgettable. High-resolution graphics, dynamic designs and sleek animations all correspond to commanding attention. In addition, consumers absorb your ad in one of the busiest locations in the world. Strong visuals aid in overall brand recognition and storytelling.

Maximize Screen Presence

Times Square Advertising isn’t one-size-fits-all. Times Square has several different screen formats and sizes that can amplify your ad based on their individual capabilities. To make the most of your campaign, it is best to use the full digital real estate available on your screen. A full-screen take over means your ad isn’t competing with other nearby displays. Additionally, placing text or visuals on side panels allows your ad to be seen from all angles. 

Times Square Advertising allows your brand to stand out in a big way in a space where every second counts. Standing out isn’t about just being seen, it’s about being remembered. Contact us today to put your brand in the bright lights of NYC!