A Global Campaign With a Global Audience

Times Square Advertising provided the perfect platform for an international advertiser to reach a highly global audience during the 2026 United Nations General Assembly in New York City. With UN attendees, diplomats, business leaders, and visitors from around the world gathering in NYC from September 18–28, 2026, the campaign was designed to promote tourism in Türkiye while also building awareness for the upcoming COP31 2026 UN Climate Change Summit, taking place November 9–20, 2026. Centered around the powerful message, “The Future of the World is In Turkiye!”, the campaign leveraged the scale and visibility of Times Square to connect a global tourism initiative and climate-focused message with an influential international audience.

A High-Impact Multi-Unit Strategy

To maximize visibility, Inspiria Outdoor managed the campaign from strategy through on-the-ground execution. We recommended high-impact Times Square advertising opportunities, ultimately securing four prominent digital displays: The North Star, Duffy Duo, The One and Nasdaq. The campaign ran for one week during the UN General Assembly, creating a strong presence across Times Square. Inspiria also coordinated the multiple creative assets and ensured each one met the specifications for its respective screen. Bright, colorful videos captured attention throughout the day and became especially striking at night. The North Star stood out with a 3D-like turtle creative promoting the upcoming climate change summit.

Millions of Impressions and Global Exposure

As a result, the campaign generated millions of impressions over the course of the week, placing the international advertiser directly in front of a highly global audience while the United Nations General Assembly was underway in New York City. The campaign also created valuable visual content, with beautiful photographs and videos capturing the advertisements across all four Times Square boards that could be leveraged to further promote the campaign and its messaging across digital and social media channels. With The North Star, Duffy Duo, The One and Nasdaq working together as a unified campaign, the four powerful digital displays created a highly visible and memorable presence in Times Square. The campaign demonstrates how a strategically planned large-scale out-of-home advertising campaign can help international advertisers generate significant exposure, reach millions of people and create content that extends the impact of a campaign beyond the physical advertising environment.

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